On February 23 MSU President Dr. Supachai Samappito and Makasarakham Province Governor Thong Thawi Pimsen co-chaired the opening ceremony of a Tourism Authority of Thailand (TAT) conference held at the Takisila Hotel, Mahasarakham.The conference ‘ The Adjustment of the Tourism Industry in North East Thailand in a Changing World’ attracted more than two hundred participants from all sectors of the tourist industry. The Dean of MSU Faculty of Tourism and Hotel Management Surachet Chethanat noted in his speech the importance of orientating academic practice towards the creation of environmentally sustainable tourism. He also informed the delegates of the critical role tourism plays in the economic and social development of the north east of Thailand.
Mahasarakham Province Governor Thong Thawi Pimsen told the audience tourism is a service industry which needs to have management systems with the ability to adapt to the changing needs of the tourism market. There also needs to be awareness within this system of the social, economic and environmental links which must be integrated into the growing future of the rich tourism resources available for development in the region as a whole.
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